Privacy Policy

Welcome to Ben for Brands (“we”, “our”, “us”). We are committed to protecting your privacy and handling your information securely and responsibly. This policy explains how we collect, use, and protect your information when you visit benforbrands.co.uk and when you use our publishing tools at tools.benforbrands.co.uk.

1. What this policy covers

This policy applies to:

  • Visitors, customers, and enquirers using benforbrands.co.uk including those purchasing digital products or contacting us.
  • Users of the publishing tools and calculators on tools.benforbrands.co.uk including AI-powered utilities such as title generators and calculators.

2. Information we collect

a) Personal information

We may collect personal information when you purchase a product, create an account, subscribe to emails, or submit a form. This may include:

  • Name and email address
  • Billing address
  • Order details and download history
  • Account credentials if you register for the tools platform
  • Payment information processed securely by our payment partners. We do not store full card details.

b) Creative or uploaded content

When you use our tools you may enter creative material such as book titles, descriptions, summaries, project notes, or other text.

Your content remains your intellectual property. It is used only to generate your results and is not stored, shared, or reused for any other purpose.

c) Non-personal information

We collect limited technical data for security and performance, for example:

  • Browser, device, and operating system
  • IP address and general location at city or region level
  • Pages viewed, referring URLs, and session timing
  • Cookie identifiers (see Cookies and analytics)

3. How we use your information

  • To provide and improve our websites, tools, and digital products
  • To process transactions and deliver purchased items
  • To respond to enquiries and provide support
  • To send service messages about your order or account
  • To send marketing emails where you have opted in. You can unsubscribe at any time.
  • To maintain security, prevent abuse, and comply with legal obligations

We do not sell or rent your personal or creative information.

4. How we protect your information

  • SSL encryption on all pages and forms
  • Reputable PCI-compliant payment processors
  • Access controls and authentication for any stored data
  • Routine updates and security checks on our platforms

For the tools platform, inputs are processed in real time to generate your output, then cleared after your session ends.

5. Sharing your information

We share information only when necessary with trusted providers that help us operate the business. These may include:

  • Payments through trusted payment providers, including Stripe, WooCommerce Payments, Shopify Payments, Lemon Squeezy, and PayPal.
  • Hosting, CDN, and security providers
  • Analytics and email service providers

These partners act on our instructions and are bound by contracts to protect your data. We may also disclose information if required by law or to protect our rights, users, or the public.

6. Cookies and analytics

We use cookies to operate the site, remember preferences, and understand usage through privacy-friendly analytics such as Google Analytics 4. You can control cookies in your browser. Blocking some cookies may affect certain features.

Analytics data is aggregated and does not identify you directly.

7. Lawful basis for processing

Under UK GDPR we rely on the following lawful bases:

  • Contract for processing orders and providing purchased products
  • Legitimate interests for site security, analytics, and improving our services
  • Consent for marketing emails and where required for non-essential cookies
  • Legal obligation for record keeping and compliance

8. Your rights

You have the right to request access, correction, deletion, restriction, objection, and data portability. You can also withdraw consent for marketing at any time.

To exercise your rights, email de****@*************co.uk. We aim to respond within 30 days.

You can complain to the UK Information Commissioner’s Office at ico.org.uk if you are unhappy with how we handle your data. We would appreciate the chance to address your concerns first.

9. Data retention

Permanent records:

  • Order and invoice records are kept for the period required by law and tax authorities (typically 6–7 years).
  • Your account details and saved work (worksheets, calculator results) remain available until you delete them or close your account.

Temporary data:

  • Tool inputs for non-logged-in users are processed in real-time and cleared after your session.
  • Browser local storage data remains on your device until you clear it.
  • Support emails and contact form submissions are kept as long as needed to resolve your request.
  • Backups and security logs are retained for a limited time for resilience and fraud prevention.

Your control: You can delete saved calculator results and worksheets at any time through the tools interface. To request deletion of your account and all associated data, contact us at
de****@*************co.uk.

10. AI and third-party APIs

Some tools use third-party AI APIs such as OpenAI (for title generation and content suggestions) and Anthropic (for advanced AI features) to generate suggestions and recommendations.

Your inputs are securely transmitted to these providers to return your result. We do not retain your creative inputs or outputs after the session. Under standard API terms, your inputs and outputs are not used to train the providers’ models.

The AI services process your data according to their own privacy policies:

11. International transfers

Our providers may process data in the UK, EU, US, or other locations. Where transfers occur, we rely on appropriate safeguards such as adequacy regulations or Standard Contractual Clauses.

Our sites may contain links to external websites. Their privacy practices are their own. We recommend reviewing their policies before submitting personal information.

13. Children’s privacy

Our websites are not intended for children under 13. We do not knowingly collect personal information from children. If we learn that we have done so, we will delete it promptly.

14. Changes to this policy

We may update this policy from time to time. The latest version will always appear on this page with the effective date. Where changes are significant we will notify registered users by email or site notice.

15. Contact

Data Controller: Ben F-B trading as Ben for Brands and Nettl of Chesterfield
Email: de****@*************co.uk
Website: benforbrands.co.uk

Key assurances

  • Your book and project content remain private and are used only to generate your results.
  • We do not sell or rent your personal data.
  • You control your marketing preferences and can opt out at any time.

Effective date: 24 October 2025
Last updated: 24 October 2025