About Ben for Brands
Built from real work. Designed to hold up.
I help designers, authors and publishers plan, produce and publish work that holds up, both online and in print.
Ben Fletcher-Bates

What I Do
Designer. Publishing specialist. Digital tool builder.
I specialise in brand identity, publishing and digital design, creating work that performs in the real world. The goal is always the same: work that looks right, works properly and delivers results.
Publishing experience
30 years in publishing and print.
- Started at MATCH Football Magazine, EMAP, 1996
- Three decades designing books, magazines and corporate publications
- Art Editor of Reflections Magazine since 2008
- Full design, layout and production responsibility
"The experience has taught me how design supports storytelling and how visual structure can influence what people read and remember."
Why I built the tools
Real problems. Practical solutions.
Every tool started as a real problem on a real project. Nothing complicated, just practical tools that do the job and save time.


What this site is about
A platform for people creating and producing work.
Ben for Brands is a growing collection of tools, resources and digital products, built for designers, authors and anyone producing work that needs to look right and last.
- Tools: solve everyday design and publishing problems
- Books: what I've learned, written plainly
- Resources: templates and guides that help you work better
nettl Professional projects
Working with businesses on brand, web and publishing projects?
For full-service brand, web, print and marketing projects, work with me via Nettl of Chesterfield.
